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Slovak company Pro4CE has succeeded in Slovak Challenge Fund and will support regional food producers in Moldova.

Pro4CE will implement a project focused on online marketing of the agro-tourism business. Using experience in supporting the development of tourism and rural areas in Slovakia, it will boost local organic food business in Northern Moldova by opening online market access to local producers. Through tailor-made digital tools and platforms like an online cookbook or an interactive map the regional producers will enhance (scale-up) their offers of gastronomic and rural adventure.

“The delicious organic food treasures of northern Moldova are ready to be discovered. This project aims to contribute to facilitating their market penetration through digital tools. Bringing high-quality local organic products to the clients will be used as a tool for the development of the tourism sector in the given region. This approach supports the regional producers. It is ecological, and supports local economy and regional, sustainable development” says Erik Heidema from Pro4CE.

Cooperation with local agency

Pro4CE will engage the North Regional Development Agency as a local partner to assist with the project implementation. The agency is a key regional player in coordinating and supporting regional and local communities for sustainable development in Northern Moldova. The project will support, train and guide selected participants through the whole process from content development up to digital presentation of their offers. Once the digital tools are developed and tested, it will be made available for other users and regions.

About Slovak Challenge Fund

Pro4CE will receive financial support from the Slovak Challenge Fund as a successful applicant in the third call for proposals. SCF searches for solutions of Slovak companies to address the specific development goals. It is financed by the Ministry of Foreign and European Affairs of the Slovak Republic (MFEA SR) and implemented by UNDP Istanbul Regional Hub.